PRESS CONFERENCE: MBIC Launch

Marketing
CHALLENGE

Maximize visibility of our 2 first MBIC success stories in general, LoB, and Tech press channels.

SOLUTION

Worked with PR Teams and the PR Agency to pitch the event and its content to journalists

Prepared conference pitch with customers.

Prepared Microsoft messaging framework

RESULT

12 journalists
17 articles, 1 TV Interview
Prime Score 131 (Above objective)