Category: Marketing

11
May
02
May

PRESS CONFERENCE: MBIC Launch

CHALLENGE

Maximize visibility of our 2 first MBIC success stories in general, LoB, and Tech press channels.

SOLUTION

Worked with PR Teams and the PR Agency to pitch the event and its content to journalists

Prepared conference pitch with customers.

Prepared Microsoft messaging framework

RESULT

12 journalists
17 articles, 1 TV Interview
Prime Score 131 (Above objective)

02
Jul

SHOWREEL: YEAR FY11 at Microsoft

CHALLENGE

Highlight success, changes and people who built the success of Microsoft Services between 2010 and 2011 (FY11)

SOLUTION

I took advantage of many things we gathered for marketing purposes, interviewed people to create this video.

RESULT

This video was played during the off site event of the department to 400 people and introduced by the department director.

12
Nov

Samsung France Blogger

CHALLENGE

One of the Winners of the Samsung Mobilers France challenge, I was for 6 month one of the Official Blogger of Samsung. I had to test and blog about new samsung digital products (Phones, Tablets, cameras, …).

SOLUTION

Produced Videos, wrote blog posts on Facebook, blogs, …

11
Nov

MICROSOFT SERVICES WEBSITE

CHALLENGE

Rationalize and Market enterprise services offerings and build a website to expose what Microsoft Service does and its success stories. At this time no guidance from Microsoft corporation or any material was available.

SOLUTION

Close work with a digital agency to create the visual identity and design the website.

RESULT

First version setup in 2 months. 25 Pages built.
After 1 year: 45 pages, 80 success stories et best practice sharing videos.

Visit the site →

02
Nov

SUCCESS STORIES INTERVIEWS

CHALLENGE

Improve visibility, credibility and legitimity of Microsoft Services to support the digital transformation of businesses.

SOLUTION

Highlighted Best Practice and Field feedback of consultants.
Told customer success stories, highlighting challenges and key success factors. Identified, prepared and delivered interviews.
Managed teams from Brainsonic to produce videos.

RESULT

85 videos produced in 10 months

Visit the site →