THE BLOG

11
Feb
11
Feb
11
Sep

Les pépites de Noisette

CHALLENGE

Support my friend’s wish to share her passion about cooking and meet chefs, entrepreneurs and amateur gastronomes

SOLUTION

Help her to mature her project, positioning and branding.
Use digital channel to share what she does around her passion and leverage social channels to interact with different audiences.

RESULT

A full customized website with social pages and a mobile application. Everything can be managed from a WordPress Infterface, and is tracked with analytical tools.
Visit the site →

11
May
02
May

PRESS CONFERENCE: MBIC Launch

CHALLENGE

Maximize visibility of our 2 first MBIC success stories in general, LoB, and Tech press channels.

SOLUTION

Worked with PR Teams and the PR Agency to pitch the event and its content to journalists

Prepared conference pitch with customers.

Prepared Microsoft messaging framework

RESULT

12 journalists
17 articles, 1 TV Interview
Prime Score 131 (Above objective)

12
Nov

Samsung France Blogger

CHALLENGE

One of the Winners of the Samsung Mobilers France challenge, I was for 6 month one of the Official Blogger of Samsung. I had to test and blog about new samsung digital products (Phones, Tablets, cameras, …).

SOLUTION

Produced Videos, wrote blog posts on Facebook, blogs, …

11
Nov

MICROSOFT SERVICES WEBSITE

CHALLENGE

Rationalize and Market enterprise services offerings and build a website to expose what Microsoft Service does and its success stories. At this time no guidance from Microsoft corporation or any material was available.

SOLUTION

Close work with a digital agency to create the visual identity and design the website.

RESULT

First version setup in 2 months. 25 Pages built.
After 1 year: 45 pages, 80 success stories et best practice sharing videos.

Visit the site →

11
Oct

ESCP STUDENT’S RADIO WEBSITE

CHALLENGE

Build in one month a complete new site for the radio, integrating existing content, adding new features, and providing autonomy to students for the website management.

SOLUTION

I choosed WordPress as it is a very common and popular CMS that even non geek users can learn and use.
I spent 3 Days with the team to design the UI and UX (most things had to be automated to reduce the learning curve)

RESULT

A custom WordPress Theme, with a Radio Live stream, event, news and partners management.

02
Jul

Innovation Tips with Act One

CHALLENGE

Realize 3 1-minute videos about ideas management to promote company’s consulting services. Video had to be published on the company’s blog and though emailing campaigns.

SOLUTION

Planned a half-day shooting session. Act One had to prepare scripts, I had to manage the video production from shooting to rendering.

RESULT

3 videos.
Average of 500 views per video. (>50% opening VS targeted audience)

02
Feb

Ethnic Statistics Controversy

CHALLENGE

Managed a 5 students team during 4 months to explain the controversy about ethnics statistics in France.

The result had to be a website enough clear to both feed the debate and help people to understand different opinions.

SOLUTION

Phase 1: 3 weeks to identify key influencers and organizations and their opinion. Interview planning, and website wireframe.

Phase 2 : 2 months to compare opinions and arguments. Information Architecture. Webdesign.

Phase 3 : Datavisualization. Implement content. Write the presentation speech.

RESULT

We received honors from Bruno Latour and were the 2nd best project of our promotion.

I personally built a dynamic online tool to show connexions between actors and organizations based on the Actor-Network theory.

Visit the site →